We are very proud to receive such a prestigious award for what has proved to be a very popular product,” says Dick Komiyama, Sony Ericsson President. “The W910 Walkman makes it quicker and easier to transfer or download music. It’s also about thinking beyond music, to games, videos and the Web.

Sony Ericsson revealed the W980, a Walkman® phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman® on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.

“The W980 Walkman® phone really sets a new standard for music on your phone,” said Ben Padley, Head of Music Marketing, at Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

W980 Walkman® phone Created with music in mind

• Clear audio experience
Superior sound quality lets you enjoy your music as it was meant to be heard
• Walkman® on Top
Intuitive music access and control,
• Storage solutions
8GB internal memory lets you store up to 8,000 songs*

Be true to the original recording
The W980 Walkman® phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording

Share your music with friends
The W980 Walkman® phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.
Quality music is made for sharing with the W980. Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy. Select a track from the extensive music library – the W980 lets you store up to 8000 songs* – or tune in to your favourite radio station and listen out loud. No need to plug in an FM Receiver, since this is on-board with the W980.

Build your collection every day
With the recent evolution of PlayNow™ arena, Sony Ericsson’s popular over-the-air (OTA) and web download service being launched this May, you will be able to access up to 5 million tracks to maximise your music collection. The W980’s TrackID™ feature, which can identify any track that you just can’t put a name to, will be fully integrated into PlayNow™ arena. This makes the W980 a genuine gateway to great music, as you can download the track instantly once it has been identified.

Customise your sound
You can tailor the W980’s Walkman® player to the music that you’re listening to. This latest Walkman® phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you’ve can always choose the best sound for the song.

Control your music at your fingertips
The Walkman® on Top feature on the W980 gives you the full functionality of a Walkman® player without even having to open your phone. The entire Walkman® player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless.

Balance and beat
Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman® phone comes with the new Stereo Portable Handsfree HPM-77; a headset that lets you enjoy music in powerful stereo sound. The HPM-77 also allows users to take their calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

Whether listening via the headphones or the stereo speakers, the W980 Walkman® phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day. It is a UMTS/HSDPA 2100 GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets from Q3 2008.

The Stereo Portable Handsfree HPM-77 will be available in selected markets from June 2008.

Sony Ericsson W580i

• Walkman phones bring the ease of digital music players alongside all the usual advanced phone features, including downloading, streaming, storing and playing back music;
• Plug in headphones and activate the built-in FM radio with RDS to see which station tuned into, and sometimes, what song is playing;
• Record a few seconds of a song and use Track ID to send the music for recognition to name the song, artist and album;
• Transfer tracks straight from a music CD to the phone by dragging and dropping via Disc2Phone CD-ripping software;
• Extend the memory for up to 1 GB per card with Memory Stick Micro (M2)

An elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth™ Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Size: 95 x 49 x 16.5 mm
Weight: 95 grams
Colours: Diamond Black, Dusted Rose
Screen: 262,144 colour TFT
Resolution: 176 x 220 pixels
Size: 1.9 inches
External screen: OLED monochrome
Resolution: 128 x 36
Phone memory: Up to 12 MB
Memory Stick Micro™ (M2™) support
Talk time GSM: Up to 8.4 hrs
Standby time GSM: Up to 360 hrs
Networks: (Z555i) EDGE/GSM/GPRS 900/1800/1900
Networks: (Z555a) EDGE/GSM/GPRS 850/1800/1900

Available in selected markets from Q1 2008.

The first truly global Walkman® phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed™ ProStreet.

The W760 is a Walkman® phone that you will want to take with you everywhere. This is where the added protection from the multipurpose Active Speaker MAS-100 comes in. Announced today, it acts as a good-looking protective case, a speaker to let you play your tunes even louder and an FM radio antenna.

“People today are always on the move so it’s important that they can stay in touch and have their entertainment at their fingertips,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “The W760 fits perfectly into this lifestyle. It is bold, action-packed and takes the Walkman® phone beyond just music.”

Size: 103 x 48 x 15 mm
Weight: 103 grams
Colours: Rocky Silver, Fancy Red and Intense Black
Screen: 262,144 color TFT
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 40 MB
Memory card support: Memory Stick Micro™ (M2™)
Talk time GSM: Up to 9 hrs
Standby time GSM: Up to 400 hrs
Talk time UMTS: Up to 4 hrs
Standby time UMTS: Up to 350 hrs
Music listening time: Up to 20 hrs
Networks:UMTS/HSDPA 850/900/2100 - GSM/GPRS/EDGE 850/900/1800/1900

W760 will be available in selected markets from Q2 2008.

A Walkman® phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman® phone family can be used with the new Bluetooth™ Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

“The W350 Walkman® phone offers a combination of key easy-to-use music and phone functions in a stylish, compact form,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “It is designed to appeal to men and women on-the-go who want a stylish, compact phone that offers a complete MP3 experience at an affordable price.”

Size: 104 x 43 x 10.5 mm
Weight: 80 grams
Colours: Electric black, Ice blue, Hypnotic black, Graphic white
Screen: 262,144 colour TFT
Resolution: 128 x 160 pixels
Size: 1.9 inches
Phone memory: Up to 14 MB
Memory card support: 512MB Memory Stick Micro™ (M2™)
Talk time GSM/GPRS: Up to 7 hrs
Standby time GSM/GPRS: Up to 300 hrs
Music listening time: Up to 15 hrs
Networks: (W350i) GSM/GPRS/EDGE 900/1800/1900
Networks: (W350a) GSM/GPRS/EDGE 850/1800/1900
Networks: (W350c) GSM/GPRS/EDGE 900/1800/1900

W350 will be available in selected markets from Q2 2008.

The name of the device is Sony Ericsson W890. Thickness of the prototype is 9,6mm, which is just a little bit thicker then its predecessor. It's equipped with a 2inch QVGA display and a 3,2mp digital camera, Bluetooth with A2DP and supports new Walkman 3.0 media player software and the remaining applications are: VideoDJ, PhotoDJ MusicDJ, RSS-reader, Push e-mail, Remote Control.

The device also has a built-in FM radio with RDS and what is the most unusual - a TV Tuner.

That's all what I know for now, but the information will be updated with the latest details. So, stay tuned and don't forget to subscribe to our RSS feed.

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(Photos from se-center.pl)