Besides of this beautiful store, the interesting thing is the board with a list of the Sony Ericsson device prefix explanation.
From this listing we can learn the meaning of the several prefixes. It looks like that a prefix "G" (If you remember, it's a recently announced line-up of the Sony Ericsson's new devices. The G series were opened with couple of UIQ smartphones: Sony Ericsson G700 and Sony Ericsson G900) means "Generation Web" and as you already know, it contains not only smartphones, but usual phones with enhanced capabilities for Internet usage (Like, recently announced Sony Ericsson G502). The explanation of the "P" is "Pro" (Frankly, I always thought that the meaning of the "P" was PDA :D looks like it's a new meaning) and good news is that there gonna be new devices from P series and it will not be replaced with X series.Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.
Sony Ericsson announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.
“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”
Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere
Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.
Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.
Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.
If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.
Sony Ericsson C902 Cyber-shot TM – The image and style statement
The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.
Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.
Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!
Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!
Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.
Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.
The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.
The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.
The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.
Sony Ericsson C702 is equipped with a 3.2 MP digital camera and Sony Ericsson C902 is equipped with a powerful 5.0 MP camera. Those two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or at the beach – and instantly share them with your friends and family. The Sony Ericsson C702 Cyber-Shot is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilize the 3.2 MP camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-Shot is really geared to go to more places.
Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 MP Auto Focus camera, the C902 Cyber-Shot sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.Sony Ericsson C702 | Sony Ericsson C902 | |
Specifications | ||
Size: 106 x 48 x 15.5 mm | Size: 108 x 49 x 10,5 mm | |
Network | ||
UMTS/HSDPA 2100 - GSM/GPRS/EDGE | UMTS/HSDPA 2100 - GSM/GPRS/EDGE | |
Camera | ||
Auto Focus | Auto Focus | |
Music/Entertainment/Navigation | ||
aGPS | Media player | |
Web/Internet | ||
Access NetFront™ Web browser | Access NetFront™ Web browser | |
Communication & Messaging | ||
Polyphonic ringtones | Polyphonic ringtones | |
Design | ||
Dynamic themes | Navigation key | |
Connectivity | ||
Bluetooth™ technology | Bluetooth™ technology | |
Organiser | ||
Alarm clock | Alarm clock | |
Accessories (In-Box) | ||
Battery | Battery | |
Last year Samsung overtook Motorola as the second-largest phone manufacturer. Now, the flailing Razr-maker risks ceding third place to Sony Ericsson. Oh, my!



In the nearest future a new Cyber-Shot branded slider from Sony Ericsson, Sony Ericsson SO905iCS will hit shelves. Impressive specifications of the phone make the device one of the most powerful mobile phones at the moment. Novelty is equipped with a huge 262k color wide VGA display (2,7inch) at resolution of 480 x 864 pixels and 5 mega pixel camera with 3x OPTICAL zoom, LED flash, 16x digital zoom, multi-point focus with 5 mode auto-focus, anti-shake, high speed shooting and face recognition function (WOW that’s really impressive don’t you agree?).
SO905iCS supports GSM/WCDMA networks, MicroSD memory format and a secondary camera for 3G video calls. The dimension of the housing is 113x 50x 20 mm and weights 150g.
The kit includes a quality Cyber-Shot branded protective case for your phone, which can be attached to a belt or kept in a bag, and a micro tripod with flexible legs and friction feet that allows you to hold the camera steady for the self-timer.
Weight of the entire set is about 49 grams, making it easy to wear the set.
| Name | Camera Phone Kit IPK-100 |
| Kit content | Case, Tripod, Tripod connector, belt clip |
| Tripod size | Height 97mm |
| Weight of case | 49g |
| Case colour | Black (interior of case: blue) |
| Compatibility | Sony Ericsson Cyber-shot™ phones |
As reported in a Sony Ericsson press release, new models of Walkman and Cyber-Shot series will appear in stores until the end of October 2007. As you may guess those models are a long-awaited W910 from Walkman line and K850 from Cyber-Shot line.
Sony Ericsson W910 Walkman will come in red (Hearty Red) or black (Noble Black) colors, and Sony Ericsson K850 Cyber-Shot will come in blue (Velvet Blue), or green (Luminous Green).
Unfortunately the launch date of the sales and the price have not been revealed yet.
K770 supports GSM/GPRS (900/1800/1900 MHz) and UMTS (2100 MHz). The case is executed in forms-factors of a monoblock and painted in black matte color Truffle Brown. The device is equipped by the 1.9-inch TFT-display with the sanction 240 x 320 pixels (262k colors), a digital camera 3.2MP with LED-flashlight. The basic difference of phones of ruler Sony Ericsson Cyber-shot and К770i in particular - simplicity of use.
Under applications of representatives of company Sony Ericsson, time of independent work of phone makes 400 hours per a mode of expectation, or 10 hours per a mode of conversation. Dimensions of phone make 105 x 47 x 14,5 mm, and weight 95. It Is marked, that in sale, phone will shows up in the autumn of this year, complete with a card of memory Memory Stick Micro (M2) in capacity of 256 Mb. Cost of cellular telephone Sony Ericsson K770 is not informed.

After K810i, I was waiting for next phone with huge interest, I was feeling that Sony Ericsson was making something really interesting and "whoala", K850i comes into the world.
What is K850i and why it's so cool:
”The eye-catching K850i boasts an incredible 5 megapixel CybershotTM camera with 16x digital zoom and Xenon flash to enable you to get up close and personal to take some stunning photographs. Taking the perfect photo has been made that much easier with the K850i and once you add in the anti blur technology that comes with the K850i, it really makes it all fool proof. Have you ever wished you'd pressed the camera button just seconds before you actually did to catch that all important image? Well the K850i does that for you - it even takes additional photos after you've pressed the button. BestPicTM takes nine pictures every single time you press the button - 4 before you press the button and an additional 4 afterwards. All you do is choose which ones you want to save. Great for capturing that action shot. Once you've captured that perfect shot you're bound to want to share it, so you can always upload your pictures up on to your own blog site. Life isn't just a series of stills and with the K850i you can also capture video footage and being 3G the handset supports video streaming.
The Sony Ericsson K850i's media player will not only let you enjoy video footage, but also lets you have music wherever you go. You can choose to download music to your handset from the Internet or transfer it via Bluetooth or USB from compatible devices, or via a Memory Plus Memory Stick or MicroSD card. If you find yourself in need of a change of music or indeed with a desperate desire to catch up with the traffic, sports results or news you can always tune into your favourite FM radio station via the K850i's inbuilt FM radio. The K850i can even help you become a musical guru - the person in the know - how many times have you or your mates listened to a track and not known who it was by or what it was called? Well the K850i makes that a problem of the past. By simply recording a few seconds of that elusive track the phone will use TrackIDTM and before you know it you'll have the name of the song, artist and even the album!
The K850i supports both MP3 and polyphonic ringtones which you can download. You can also customise your handset's ringtone by logging on to the PlayNowTM website and selecting your own ringtone. PlayNowTM enables you to try ringtones before you buy them, with the price of the download being shown on your screen and then subsequently charged to your mobile bill should you wish to purchase it. Once you've decided to buy, you can decide how you want to use it - either assigning it to a particular contact or using it as your default ringtone! The PlayNowTM icon shows on your mobile desktop and starts a dynamic web application, without the need to use a browser.
Staying in touch with friends and family is easy with the K850i and there's a choice of methods to suit most people. Apart from the conventional mobile phone call, the K850i, being a 3G mobile handset, enables you to hold face to face video calls; both fun and useful! Additionally you can always choose to keep in touch by sending SMS messages - created using predictive text, or more creative MMS messages incorporating text, images - including sound and your own photographs and video clips. You can even record voice messages and incorporate them into your MMS messages. The K850i also supports Push Email enabling you to send emails but more importantly receives emails direct into your inbox, with out the need for you to log on.
The K850i's 3G technology will provide you with exceptionally fast broadband Internet speeds and coupled with its EDGE technology transfer speeds of up to 3 times faster than GPRS may be achieved. Not only can you transfer and upload data, but you can also surf the Internet, as well as receive RSS feeds giving you the chance to stay up-to-date with all the latest news and sports information.”
"Source"
In short, its an amateur photographer's dream.